Apple keeps announcing new products and services these days. Every other day, comes another update. Now we are informed of the all-new App Store that offers easier design to reach apps and games than ever before. Since the establishment of the store in 2008, App Store users have downloaded more than 180 billion apps. Apple never stops developing the service with a budget over $70 billion for developers to provide a more vibrant software marketplace.
“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”
Today tab is the start point for a daily destination all about games, apps and app culture. Within the tab, the App Store’s global team of editors will share the stories behind the apps and games. That means Apple is determined to be a love-brand in the future, too. Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.
Games and Apps
As the most popular category on the App Store, Games will feature recommendations of new releases and updates, compelling videos, top charts just for games and hand-picked collections. What is new in this category: easier navigation among the over half a million games available, best match considering the perfect game for everyone.
Apps will also have its own tab with great recommendations, videos and hand-picked collections across 24 categories, as well as its own app charts.
Updates and Search
The Updates tab seem to provide to quickly see what is new in apps and games, and Search has been enhanced to include the editorial content found in Today, Games and Apps. Search by name, category, developer or topic, and you’ll receive relevant results for specific apps and games, as well as editorial stories, collections and in-app purchases.
App Product Pages
When it comes to app product page, Apple has redesigned the experience so that all developers can spotlight their apps with a more useful hierarchy. Each app will be localized to offer a more customized versions.
With the update in App Store, in-app purchases seems to be more discoverable and show up on an app product page and in search results, and editors can feature them in Today, Games and Apps. So overall hierarchy of the store will serve to make it easy to use.