apple forth quarter
Apple News

What Happened In Apple During The Forth Quarter of 2017?

Apple has recently announced financial results for its fiscal 2017 fourth quarter ended September 30, 2017. The Company posted quarterly revenue of $52.6 billion, an increase of 12 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.07, up 24 percent. International sales accounted for 62 percent of the quarter’s revenue.

Tim Cook, Apple’s CEO said, “With fantastic new products including iPhone 8 and iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K joining our product lineup, we’re looking forward to a great holiday season, and with the launch of iPhone X getting underway right now, we couldn’t be more excited as we begin to deliver our vision for the future with this stunning device.”

“Apple’s year-over-year revenue growth rate accelerated for the fourth consecutive quarter and drove EPS growth of 24 percent in the September quarter,” said Luca Maestri, Apple’s CFO. “We also generated strong operating cash flow of $15.7 billion and returned $11 billion to investors through our capital return program.”Apple is providing the following guidance for its fiscal 2018 first quarter:

  • revenue between $84 billion and $87 billion
  • gross margin between 38 percent and 38.5 percent
  • operating expenses between $7.65 billion and $7.75 billion
  • other income/(expense) of $600 million
  • tax rate of 25.5 percent

What to expect in 2018?

Apple is in the middle of valuable beginning. It isn’t an exact science from this to calculate how many iPhones Apple could sell in the December quarter or in 2018 since there are at least the following variables:

  • The iPhone X was launched over a month later than the other iPhones
  • The current install base is higher
  • There are more first day countries launched for the iPhone 8 and X
  • The 8 and especially the X have higher prices

Still, stocks can be volatile, and the optimism surrounding the iPhone X and iPhone 8 could turn to disappointment if sales of the new offerings fail to live up to expectations. But Apple is by far the closest, currently commanding a market value about $175 billion above the world’s second largest public company, Google parent Alphabet.

Apple and Android
Apple Products

Android or iPhone: What To Buy?

iPhone have been considered to be best in smartphone world without questioning for long time. It was usually a matter of money. If you were willing to pay more for a good smartphone, iPhone was the answer. Time have changed. Now, technology is bouncing off the walls. As a result, when it comes to buy a smartphone, a comparison between Android and iOS is more than the cost. We expect our phone both to have great features and to look perfect. So, let’s have a look at a detailed comparison between Android based devices and iPhones.

Hardware

Android offers both open source and far more open to alternative applications. Keep in mind, Apple hasn’t ported any of its applications to Android. Android gives you the power of choice. Google offers its Android software to many phone makers, including Samsung, HTC, LG, Motorola, etc. Because of that, Android phones vary widely in size, weight, features, and quality. Only Apple makes iPhones, so it has extremely tight control over how the software and hardware work together.

If you’re buying an iPhone, you just need to pick your model. Because Androids are made by different companies, you have to pick both a brand and a model, which can be confusing and overwhelming.

Android vs Apple

Compatibility

Android makers are very slow about updating their phones to the latest Android OS version, and older phones will no longer have support for the latest OS. This is one of the biggest dilemma between Apple and other smartphones. With many Android phones, you can insert a microSD card. Expandable memory cards available on most Android phones means you have versatility and the ability to grow your phone alongside the growing demands you have for your wireless device while, it’s possible to buy iPhones with a lot of storage, but not all models offer 128GB.

Most people use a tablet, computer, or wearable in addition to their smartphone. For those people, Apple offers a more consistent and integrated experience. Because Apple makes computers, tablets, and watches along with the iPhone, it offers things that Android can’t.

Applications

The Apple App Store offers fewer apps than Google Play and Apple is famously strict about what apps it allows, while Google’s standards for Android are lax. On the other hand, a few years ago, developers released their apps for iOS first, and Android users tended to have to wait a while before they could get them.

Apple Apps are more beautifully designed, easy to use and are presented in a well-organized iTunes Store. Android offers an extensive range of Apps in the Google Play store.

Apple vs Samsung

Design

People love to say Apple products just work. It’s certainly true that the iOS interface is easy to use. But so is the Android interface. Frankly, if you can use one, you won’t have much trouble using the other. Android-powered smartphones mean the freedom to choose the design that most appeals to you. No rigid design parameters like the iPhone. You choose amongst the widest range of sleek Android phone designs and find the design that appeals most to your individual tastes.

In terms of User Interface and experience, Apple seems to clearly top the charts, followed closely by Android at the second place. iOS offers a simple and clean interface, that is easy to use and navigate, but Android offers a deep-set of menus to choose and use.

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Apple News

Price Comparison: A Guide To Buy iPhone

Which is the best iPhone for you? iPhone SE, iPhone 6s or 6s Plus, iPhone 7 or iPhone 7 Plus, iPhone 8 or iPhone 8 Plus… Or should you buy the new iPhone X (or iPhone 8 or iPhone 7s, iPhone 7SE) that have started to be introduced in the fall of 2017 instead of buying the iPhone now? We will help you to make the right decision in our iPhone purchasing guide.

Apple just announced new iPhone X in September. There were various rumors about the name of this iPhone: and it came up as iPhone X (iPhone Ten). You can find various articles about the other 2017 iPhone on our site: iPhone 8

We will make a quick comparison as soon as possible considering that the long scripts will fit you.

Smartphone Models of iPhone

On September 7, 2016, Apple introduced iPhone 7 and iPhone 7 Plus. The iPhone SE, the iPhone 6s and the iPhone 6s Plus are still in the market and continue to sell intensively. Apple official store does not sell iPhone 6, iPhone 6 Plus and iPhone 5s models. But it is still possible to buy these models from shopping sites.

What should we pay attention to when comparing iPhone models?

In comparison we had to set some criteria such as:

  • Price
  • Colour options
  • Screen size
  • Performance
  • Capacity
  • Camera quality
  • Battery / Battery capacity

The prices of latest models in USA:

iPhone 8 64 GB: $ 699.00

iPhone 8 256 GB: $ 849.00

iPhone 8 Plus 64 GB: $ 799.00

iPhone 8 Plus 256 GB: $ 949.00

iPhone X 64 GB: $ 999.00

iPhone X 256 GB: $ 1149.00

Capacity selection depends on your usage habits. If you regularly back up, 64 GB capacity will not be a problem. Considering older models of 16 GB, 64 GB is pretty huge capacity. It is possible to say that it is sufficient value unless you store a lot of video.

It is also important to know how long your charge will survive. But there is not a single answer to this question, unfortunately. Each application consumes energy differently and every person has different usage habits.

Apple News, Apple Products

iPhone X preview!

Let’s look closely at Apple’s 10th special featured smartphone, iPhone X – it is pronounced as iPhone 10. What features does the iPhone X offer us? Everyone is looking forward to the iPhone X, with its renovated design and high-end features. Getting the power from the Apple A11 Bionic processor, the iPhone X is joining the most popular trend that is frameless screen. For the first time on the iPhone 7 Plus, the two cameras are jumped one more step, and both cameras come with OIS support.

The iPhone X, which comes with a face recognition feature called Face ID instead of Touch ID, also greets us with 64 GB and 256 GB storage capacity.

Here is how Apple announces their brand new product:

Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.

iPhone X has all new 5.8 inch Super Retina screen. The smartphone attracts interest by its elegantly rounded corners along with its news techniques and technology.

The price of iPhone X

Let’s get the important bit out of the way first: the iPhone X is one of the most expensive flagship phones ever made. Its premium smartphone costing more than £999 that showcases the latest technology, including an edge-to-edge OLED display, wireless charging and facial recognition security. A more expensive 256GB version is for £1,149 – ushering in the era of the £1,000 smartphone.

iphoneX

Key features of iPhone X

  • Edge-to-edge display screens that cover the whole front of the phone
  • No home button
  • Face ID unlocks the phone using 3D facial recognition software. Works with Apple Pay.
  • New Portrait Lighting feature Machine learning creates facial landmarks and enhances light effects on the face
  • iOS 11 will feature, among other things, peer-to-peer Apple Pay and a redesigned Control Centre
  • Wireless charging already in use for the Apple Watch and will now be integrated into iPhones
  • 5.8″ ‘Super Retina’ display Supports HDR in Dolby Vision and HDR10 and True Tone
  • 64GB and 256GB Costs from £999 for 64GB version and £1,149 for 256GB. Available for pre-order from October 27 and ships from November 3
Apple News

iPhone Celebrates Its 10th Anniversary As A Revolutionary Product

The revolutionary product, iPhone entered in our life exactly 10 years ago on June 29, 2017. This was actually how Steve Jobs introduced iPhone to the world: “a revolutionary product that changes everything”. It was a combination of iPod with a wide screen with touch controls, a mobile phone and an Internet communications device. Steve told the audience that iPhone is not only smarter but also easier to use than its alternatives.

Here is the first ad of iPhone titled ‘Hello’, which tells nothing about the product, however pretty crowd-pulling and intriguing:
 

iPhone’s History for A Decade

2007

On January 9, 2007, Steve Jobs announced iPhone at the Macworld convention, receiving substantial media attention. Jobs announced that the first iPhone would be released later that year. On June 29, 2007, the first iPhone was released with a touchscreen and advanced computer-like capabilities that hadn’t been seen before.

2008

Along with GPS in 3G model, people were really starting to see its long-term potential. Another addition was the concurrent launch of the App Store.

2009

Then the Apple tradition of adding an ‘S’ to the end of the name for a minor iPhone upgrade started. The 2009 model of the iPhone had video recording capabilities for the first time, and the camera itself got an upgrade. Lastly, Voice Control  was added to the iPhone, too.

2010

The iPhone 4 was a big step as it was a new, sleeker, more modern look, and massively increased the pixel count while keeping the same 3.5-inch display size, as the first Retina display. It also had the first front-facing camera.

2011

With an upgrade to iPhone 4S, the camera reached up to 8 megapixels and perhaps the biggest improvement on the software side (arrival of iOS 5.0) was the introduction of Siri.

2012

The iPhone 5 added an extra row of icons with an extra-tall screen, the Lightning connector and a lighter, aluminum casing. On the iOS side, we met Apple Maps.

2013

Apple started another tradition that is to release two iPhones every September. The iPhone 5C was an option that was cheaper but still brand new for the first time. iOS 7 was launched at the same time, bringing true multitasking for apps and introducing the Control Centre for more convenient access to the iPhone’s settings.

The iPhone 5S came with a revamped design and Touch ID introduced to the iPhone line-up for the first time. Another first was the 64-bit A7 processor inside the phone, an architecture change that other manufacturers have since followed. iOS 7 had a visual overhaul as well, introducing the bright icons and translucent menus.

2014

The iPhone 6 extended the display size to 4.7 inches and added in more pixels to boot. Also, we met NFC for Apple Pay and other services, and a significant upgrade for the camera, giving better photo and video results than ever before.

The iPhone 6 Plus came with a display of 5.5 inches from corner to corner.

2015  

Apple’s iPhone 6S didn’t offer surprising features and updates. Everything changed was inside the device, hence Apple’s decision to give this phone the tagline: ‘The Only Thing That’s Changed Is Everything’.

2016

The iPhone SE was the surprising release of the year. Also, noe we met the new iPhone 7 and iPhone 7 Plus.

 

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Apple News, Applications

Apple Unveils All-New App Store That Is Beautifully Redesigned

Apple keeps announcing new products and services these days. Every other day, comes another update. Now we are informed of the all-new App Store that offers easier design to reach apps and games than ever before. Since the establishment of the store in 2008, App Store users have downloaded more than 180 billion apps. Apple never stops developing the service with a budget over $70 billion for developers to provide a more vibrant software marketplace.

“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”

Today

Today tab is the start point for a daily destination all about games, apps and app culture. Within the tab, the App Store’s global team of editors will share the stories behind the apps and games. That means Apple is determined to be a love-brand in the future, too. Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.

Games and Apps

As the most popular category on the App Store, Games will feature recommendations of new releases and updates, compelling videos, top charts just for games and hand-picked collections. What is new in this category: easier navigation among the over half a million games available, best match considering the perfect game for everyone.

Apps will also have its own tab with great recommendations, videos and hand-picked collections across 24 categories, as well as its own app charts.

Updates and Search

The Updates tab seem to provide to quickly see what is new in apps and games, and Search has been enhanced to include the editorial content found in Today, Games and Apps. Search by name, category, developer or topic, and you’ll receive relevant results for specific apps and games, as well as editorial stories, collections and in-app purchases.

App Product Pages

When it comes to app product page, Apple has redesigned the experience so that all developers can spotlight their apps with a more useful hierarchy. Each app will be localized to offer a more customized versions.

In-App Purchases

With the update in App Store, in-app purchases seems to be more discoverable and show up on an app product page and in search results, and editors can feature them in Today, Games and Apps. So overall hierarchy of the store will serve to make it easy to use.

Apple News, Apple Products

Apple Comes Up With A New Smart-Home Device

Apple is very good at offering helpful devices and applications for their customers. Actually, the company is very inspiring for everyone. In this case, there is a slight shift. Now, Apple seems to be inspired by Amazon Echo and Google Home.

The company is reportedly finalizing a device to compete with Amazon Echo and Google Home. The device will be based on Siri voice assistant. So the user will be pretty familiar with the device.

Life is easier new device of Apple

The device is still unnamed and it is among the few smart home devices offered by Apple. The plan is to provide interaction between the device and various smart appliances such as “Siri, turn off the lights.” Basically it is designed to control appliances, locks, lights and curtains commanding by voice. This sounds like dreams come true.

What is different in the unnamed device is that it will come without a screen unlike Amazon Echo with a 7-inch screen. On the other hand, we are not sure about that. There are some rumors. We will see about the screen.

Apple goes beyond Echo and Google

Like we said already, there are Echo and Google home in the market and they are very successful products in smart home devices. But, Apple again targets to go beyond what has been done and offers a more advanced microphone and speaker technology.

This is not all this unknown technology offers. Mapping functions may also be built into the device so it can recommend when you should leave home in order to reach a meeting on time.

The device also may have facial recognition sensors that is able to provide treatment in parallel with the emotional states of people at home. Machines seem to be in contact with us by all means. Exciting!

 

Applications

Siri Is Getting Ready For Next Generation Of Intelligent Devices

Siri was the smartest intelligent assistant for years, but then Amazon, Microsoft and Google have got stronger in the game. Not surprisingly, Apple have taken the action to secure its leading position.

The brand’s effort to improve intelligent life-supporter is an important sign of Apple’s vision for future. So, what is happening nowadays with Siri? There came out a startup to make businesses life easier with unorganized and unstructured database. $200 million is the budget for the startup that will be helpful to deal with paragraphs of text and databases that are structured far from being neat.

20 engineers are co-working for the project targeting to make Siri ready for future technology, or even to lead it. This deal proves Apple’s proactive character, which is the main power making Apple Apple both in the past and in today’s extremely digital world. So, the project is foreshadowing the brand’s perseverance in leadership.

How does the system works?

Siri have the knowledge on many areas to share them with the user. That means, the artificial intelligence uses a knowledge graph to ‘understand’ complex situations. Even now, Siri can understand detailed requests such as “Find TV shows for kids” with a detail of “only comedies.”

Siri

This smart device keeps learning as you talked to it and with this improvement by Apple’s engineers the information kept in algorithms of the device will reach a huge number. It will respond even your unstructured questions, which is really hard to do in today’s technology although we think that technology has already been super improved. There is long way to go for the engineers in this sector.

On the other hand Dr. Dan Klein, chief scientist at Semantic Machines thinks that under these conditions, we can never be sure of how correct the answer is. He says; “You can do a better job of extracting unstructured data if you track confidence all the way through.”

Apple News, Apple Products

‘How To Shoot On iPhone 7’ Campaign Reveals The Capabilities Of Its Camera

Apple keeps promoting the capabilities of the camera of iPhone 7 creating various advertising campaigns. This time with a slightly different approach, and short commercial videos are training the users or the potential users.

A micro site presenting little tips for the users to take better photos with iPhone 7 and 7 Plus has been published under the company’s official website. Apple’s videos that feature a few sample videos on YouTube are about 30 or 40 seconds long and especially useful for new users.

The explainer series consists of 17 videos in total, explaining different methods to make use of iPhone photography technology. This campaign actually means that iPhone is a photograph machine as well, unlike an ordinary smart phone. By these videos, users became capable of having a full command of this machine. Sounds really helpful!

Apple products are known to have unique hardware functionality, which requires a training course for making them worth the price. These videos are providing this service for the users explaining close-ups, vertical panoramas, photo without flash, action shots with burst mode and selfies using iPhone’s timer function. There are also tips and tricks for editing photos. This campaign seems to be photography education basically.

The videos are easy to follow and give whatever you need to improve your photographs. Each video takes user through the steps of using the functions. So, the user learns it step by step. The explainer series also helps everybody to come up with new and creative ideas as it is opening their minds by teaching all the opportunities in their hand that is only an iPhone 7. One device, many services… Moreover they are all simple, high quality and inspiring.

You can find the videos here. Have fun and shoot great photos with your iPhone 7!

new-ipad-9-7
Apple News, Apple Products

Have You Heard Of New iPad With Stunning Retina Display?

In March, Apple showed up with a new product, iPad. Yes, it is called simply as iPad and it performs perfectly comparing the previous models. The product offers brighter Retina display of 9.7 inch and it is ‘the best’ in its class considering the performance and affordability.

Like all Apple products, new iPad has a simple design; but it has more such as long lasting battery, ease of use and incomparable portability. Along with this device, iPad seems to keep its place on top of the sector with the highest number of users.

According to Philip Schiller, Apple’s senior vice president of Worldwide Marketing, “iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable. New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

New iPad’s processor has A9 chip; this is new. With 64-bit-desktop class architecture it process really fast and when it comes to graphic performance it is great for apps and games. On the other hand its price deserves to be highlighted because it is cheaper than iPad Air 2, which was the previous model and is not on sale any more. That means better device, cheaper price. Great news for the potential buyers!

Thanks to the iOS 10, it provides more expressive and animated communication alternatives, new ways to use Siri with the apps, simple and user friendly Maps, Photos, Apple Music and News applications.

In short, it keeps the best features of Apple and adds several new ones to them.