Siri was the smartest intelligent assistant for years, but then Amazon, Microsoft and Google have got stronger in the game. Not surprisingly, Apple have taken the action to secure its leading position.
The brand’s effort to improve intelligent life-supporter is an important sign of Apple’s vision for future. So, what is happening nowadays with Siri? There came out a startup to make businesses life easier with unorganized and unstructured database. $200 million is the budget for the startup that will be helpful to deal with paragraphs of text and databases that are structured far from being neat.
20 engineers are co-working for the project targeting to make Siri ready for future technology, or even to lead it. This deal proves Apple’s proactive character, which is the main power making Apple Apple both in the past and in today’s extremely digital world. So, the project is foreshadowing the brand’s perseverance in leadership.
How does the system works?
Siri have the knowledge on many areas to share them with the user. That means, the artificial intelligence uses a knowledge graph to ‘understand’ complex situations. Even now, Siri can understand detailed requests such as “Find TV shows for kids” with a detail of “only comedies.”
This smart device keeps learning as you talked to it and with this improvement by Apple’s engineers the information kept in algorithms of the device will reach a huge number. It will respond even your unstructured questions, which is really hard to do in today’s technology although we think that technology has already been super improved. There is long way to go for the engineers in this sector.
On the other hand Dr. Dan Klein, chief scientist at Semantic Machines thinks that under these conditions, we can never be sure of how correct the answer is. He says; “You can do a better job of extracting unstructured data if you track confidence all the way through.”