With a price tag of $999, the iPhone X is the most expensive iPhone we have ever seen. So, how does Apple’s CEO Tim Cook interpret this high price? For the iPhone X, which is the most expensive iPhone ever produced, Tim Cook has commented on the price! According to Tim Cook, the price is quite normal.
iPhone X from Tim Cook’s Perspective
Tim Cook was the guest on ABC News in the US and answered the question via Twitter about the price of iPhone X: Isn’t the $999 iPhone X a little pricey for a lot of people? According to Tim Cook:
“Most people are now paying for phones over long periods of time. And so very few people will pay the price tag of the phone initially. Also most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.”
Apparently, according to Tim Cook, the price of the iPhone X is not particularly expensive when it comes to specially designed campaigns and technology.
The price for the future of smartphones
In addition to the base $999 iPhone X, Apple is selling a 256GB version for $1,149. That makes the iPhone X the most expensive smartphone Apple has ever sold. As opposed to the analysis of many people, Apple obviously thinks that the iPhone X deserves the price as it is the “future” of smartphones.
Tim Cooks says, “When we look at it, the iPhone in particular has become so essential in our daily lives, people want it to do more and more, so we’ve built more and more technology in to be able to do it.”
At the end of the day, in case when the majority finds the iPhone X is overpriced, this approach will be reflected in underwhelming sales.