Apple keeps promoting the capabilities of the camera of iPhone 7 creating various advertising campaigns. This time with a slightly different approach, and short commercial videos are training the users or the potential users.
A micro site presenting little tips for the users to take better photos with iPhone 7 and 7 Plus has been published under the company’s official website. Apple’s videos that feature a few sample videos on YouTube are about 30 or 40 seconds long and especially useful for new users.
The explainer series consists of 17 videos in total, explaining different methods to make use of iPhone photography technology. This campaign actually means that iPhone is a photograph machine as well, unlike an ordinary smart phone. By these videos, users became capable of having a full command of this machine. Sounds really helpful!
Apple products are known to have unique hardware functionality, which requires a training course for making them worth the price. These videos are providing this service for the users explaining close-ups, vertical panoramas, photo without flash, action shots with burst mode and selfies using iPhone’s timer function. There are also tips and tricks for editing photos. This campaign seems to be photography education basically.
The videos are easy to follow and give whatever you need to improve your photographs. Each video takes user through the steps of using the functions. So, the user learns it step by step. The explainer series also helps everybody to come up with new and creative ideas as it is opening their minds by teaching all the opportunities in their hand that is only an iPhone 7. One device, many services… Moreover they are all simple, high quality and inspiring.
You can find the videos here. Have fun and shoot great photos with your iPhone 7!